SEO optimization (search engine optimization) is, in short, website optimization for search engines. This means where your site will appear when you enter a keyword into a search engine. Nowadays, this method has become very popular and is used by more and more people. In the past, SEO focused mainly on the quantity of keywords, but today it is mainly about quality and unique content.
SEO optimization is mainly focused on web analytics with a focus on content, that is, whether the site contains articles that have appropriate headings, subheadings, paragraphs and much more.
The main task is to monitor the position of your site in search, whether the position has improved / deteriorated, what is your competition and how to overtake it. With Google Analytics and the Google Search Console, you can track your site traffic, CTR (clickthrough rate), conversion rate (how many site visitors buy / register), and more. Therefore, we recommend that you use these free tools, as they are an integral part of a well-earning website.
Another important step that SEO takes is to compile and analyze keywords. If you want to strengthen your keywords, it’s important that you monitor your competition and compare what you’re worse / better than they are. Of course, never copy the articles of your competition, but try to be creative and come up with your own.
Part of this method is also measuring the technical condition of the website, namely page indexing, correct page redirection and correctly set status codes. Many of you may be wondering what these status codes are. The best example is code 404, which we probably all know well. This is an error that the page will give you when it is not redirected to the current website, where the article, goods or anything else you are looking for is located. Therefore, it is a bit more difficult to solve the technical condition of the site and it is better to leave it to the experts.
If you do not know how to start working on SEO optimization or you are a complete newcomer to this industry, there are many free courses to help you. Another alternative is a digital agency, in which specialists work and have experience in this field, but the disadvantage is that you will have to pay extra for it.